Keith Dykes -Who is this asshole?

• Native of Southern California
• 2 time All American in football at Linebacker (Cerritos Jr. College and Chapman
  University)
• Played professionally 1 year for the Copenhagen Towers in Denmark. (later arrested
  and deported....long but good story...funny too)

I started getting into working out at 13 years old for football and quickly became interested in trying to build lean muscle and shed body fat at the same time. What started as a desire to become a better football player quickly developed into a passion for being able to shape the body through diet and training.

Worked as personal trainer and Fitness manager for Texas Family Fitness for 7 years (Dallas)

3 years experience as physician liaison for a well known company BioTEmedical (Dallas based) where I was extensively trained on female hormones, testosterone, estrogen and thyroid function as well as treatment and protocols for treating patients using bio-identical hormone therapy. Here is where I became very aware of the link between hormones and weight loss, particularly with women in Peri-menopause, post and those with undiagnosed underactive or hypothyroid.

I later moved to Miami where I worked as a director for the Camp (Home of the 6 week 20lb challenge) this is where I really started to see that training wasn't the real reason so many people struggle to lose weight...It was all the hard-core and fad diets along with the piles of misinformation being perpetuated by the fitness industry that people have so much trouble understanding how to really lose weight, keep it off and make it a sustainable way of life. At this point I started to focus less on personal training and more on diet ..Very quickly...I had found my calling.

Because dieting for me like the vast majority of us was difficult for me as well...its a struggle...I was obsessed with being lean and although I tried just about everything, I couldn't stick to the super strict diets year round. I would eat chicken, broccoli and rice 6 times a day and it was hell.. I was lean, I was fat, I was lean, then fat again. It was all so rigid and limiting, I couldn’t adhere to it for long periods of time. After years of personal trial and error, research and learning what works and doesn't ...I finally developed not only a strategy to get lean, but learned that I was rooted in some serious habits that I had to change if I was going to make it sustainable and drastically reduce my binge eating.

With this deeper understanding I first not only helped myself, but a few of my personal training clients with a sustainable lifestyle approach to nutrition and weight management.

Now after years of experience I have honed my skills in the kitchen as well as mind set, altering habits and how to edge out daily routines to stay lean year round.